Zack Roday is a Partner at Ascent leading our strategic communications offering where he counsels a diverse range of clients on their public policy and political positioning, brand development, communications strategy, and paid advertising. With vast national media contacts and relationships, Zack has become a go-to for media planning and training. He’s also a proven crisis manager.

Previously, Zack spent 12 years working in Congress and for state and federal political campaigns, putting him at the center of numerous national political and policy battles. He has run a legislative coordinated campaign for Governor Glenn Youngkin, managed a U.S. Senate race, served as a spokesman to Speaker Paul Ryan, led communications for the House Committee on Energy and Commerce, and been a trusted adviser to government officials, candidates, and companies across the country.

Zack earned a B.A. in Political Science from the University of Connecticut and now resides outside Richmond, Va., with his wife and three children.