Advocacy That Looks Different
“So Here's The Good News”
Our goal was to communicate complex topics in a visually and audibly distinct way that would capture viewers’ attention and influence policy outcomes. It worked.
Affecting Change
Our video series “So Here's The Good News” is an alternative approach to traditional advocacy and lobbying efforts. The video series educated and persuaded our viewers to influence policy outcomes. We created a six-episode YouTube series. Each episode touched on a different policy issue and was accompanied by three social cutdowns that were edited vertically and used for digital targeting on Capitol Hill.
Our series was designed around tax nerd Ryan Ellis. Ryan hosted each series from the infamous Capitol Hill bar Bullfeathers. He would periodically host guests (Rep. Hern (OK-1); Grover Norquist…etc.) and chug beers with these friends. We even sponsored a 25¢ beer night at Bullfeathers to highlight that H.R. 3 was bad policy. Scripts were written in an accessible way and were edited similar to popular VLOG's like Casey Neistat and Ryan Serhant's.
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It Worked!
“Their lobbying efforts got somewhere. Three moderate members of the committee—California Rep. Scott Peters, Oregon Rep. Kurt Schrader, and New York Rep. Kathleen Rice—announced that even though they had voted for this idea in 2019, they had since changed their minds, and now had grave concerns about pharmaceutical innovation.”
